The pineapple is a fresh fruit, consumed world-wide as a healthy snack and nutritious food. The Queen pineapple is a sweet variety pineapple, making it a favourite ingredient in salads or stir-fry cooking, but it is also an excellent garnish for cocktails or other drinks. Visit our recipes page for free downloads. Queen pineapples are produced all year round, but the ‘King of Fruit’, as it is also known, is at its best during the summer months. Pineapple farming is a labour intensive process that takes up to 18 months, to produce delicious, yellow ananas!



The beautiful Hluhluwe region of Northern KwaZulu Natal produces approximately 90% of the fresh Queen pineapple available, on the South African market.

The Hluhluwe Queen Pineapple Marketing Association was established on 11 November 1988 to promote pineapples. Pineapple farmers pay a levy on their turnover to become a member of the association.
The association is represented by 7 committee members.
The association currently has 15 members.



The association’s main goals are:
• To market and promote queen pineapples produced by its members,
• To act as mouth-piece for the members and represent them as far as  
   promoting queen pineapples produced in the Hluhluwe area, and
• To utilize funds collected for pineapple research.


The association is affiliated to AgriSA. 


Hluhluwe is a small rural town on the north-coast of KwaZulu-Natal, South Africa, inhabited since the 1650’s by a mixture of Thonga, Swazi, Zulu and others. It is situated 300 km north from Durban, between the cities of Richardsbay and Pongola, on the Elephant-coast.
The town offers a tourism information centre, convenient stores, fuel stations, doctors’ surgeries, churches, police station and post office.
Other agricultural crops produced in the area include sugar cane, tomatoes, chillies and timber plantations.
The area is known for its tourism attractions - the St Lucia World Heritage Site (Isimangaliso Park), the Hluhluwe/Imfolozi game reserve and private game parks.
Nearest port and airport: Richard Bay (100km – 1 hour drive from Hluhluwe) is a growing industrial centre set around a scenic deep-water port that is one of the busiest in Africa.


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